Mapping Network Interactions & Customer Shifts:
Optimize Growth, Minimize Cannibalization
40% Overlapping serving area.
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HIGH INTERACTION
17% Overlapping serving area.
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MILD INTERACTION
Expanding a network—whether through new store openings, mergers, or acquisitions—can create unintended competition between locations. Network Interaction & Cannibalization analysis helps businesses understand how new and existing locations influence one another, ensuring sustainable growth without diminishing overall performance.
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What We Offer:
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Customer Flow Analysis: Track how customer behavior shifts when new locations enter the market.
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Cannibalization Risk Assessment: Identify stores or touchpoints at risk of underperformance due to internal competition including your digital services and e-commerce.
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Optimization Strategies: Recommend adjustments to pricing, product mix, marketing, or location strategy to balance performance across all sites and channels.
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Predictive Modeling: Simulate different expansion scenarios to evaluate potential impact before making investment decisions.
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Why You Need This Service:
Unchecked network expansion can lead to self-competition, reducing profitability instead of increasing market share. With this analysis, you can:
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Identify potential customer migration patterns and adapt accordingly.
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Ensure each location contributes positively to the network’s overall revenue.
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Strategically plan future expansions with confidence, avoiding costly redundancies.
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How You Can Use It:
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Assess the impact of new store openings on nearby locations.
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Optimize pricing and promotions to reduce internal competition.
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Make data-driven decisions for store relocations, consolidations, or strategic positioning.
